Chester Old Chap, Would You Pass the Cheetos?

The newly redesigned Chester Cheetah is a much more agreeable character than the crazed, Cheeto hooligan I was used to seeing him portrayed as. The new Chester's distinguished accent and cool demeanor are a step towards true sophistication. This new Chester also has a mischievous side much like his more childish predecessor, but instead of pulling pranks he slyly suggests Cheeto infused revenge which, as everyone knows, is much more satisfying. New Chester also seems to enjoy more sophisticated activities such as chess, laboratory experiments, and mattress fort building. All in all i deem this redesign a much needed breath of fresh, gentlemanly air into Cheetos advertisements.